H&M Donates 455 Lbs + Launches ERDEM x H&M collection

This week H&M launched the much anticipated ERDEM x H&M in Hollywood, California. collection. Canadian, London-based designer Erdem Moralioglu wanted to bring a sense of inclusivity to the collection. The launch kicked off with a runway show and afterparty filled with Hollywood celebrities and fashion elite. The teaser video for the collection was created by visionary filmmaker Baz Luhrmann and gives you a sneak peek of what’s in store. See more on the collection on the H&M blog.

H&M has been a long time ambassador with Brands for Canada making regular donations, including 450Lbs last month. As a company, they have a strong commitment to sustainability and are passional about recycling clothes. We wrote about H&M being named one of the most ethical companies earlier this year.

Thanks H&M!